Thursday, November 28, 2013

2013 Dreamforce: Lots to learn from results

I was unable to attend Dreamforce, which is the major event put on by Salesforce.com, but there were a lot of comments that could boil down some of the lessons for many of us who weren't there.

On this blog, I have spoken much about the Cloud transition and how the datacenter of the future will be in the cloud. Many companies offer real cloud solutions for companies ready to go, the leader in this industry is AWS. But for the mainstream customer with a data center the transition to the cloud is a major disruption and until things break, they are unwilling to move.

The other offering is the traditional SaaS model that companies can transition to, where a major business process transition that involves the use of a new SW package in the cloud can make the same transition. Here, there is often no choice. If the functionality you are searching for is in the cloud, then you will move to the cloud. 

In the case of Salesforce.com, many companies are finding the best of both worlds. Yes, following an improved sales strategy with a CRM model will lead you to their core CRM package and therefore to the cloud, since SFDC (=Salesforce.com) does not offer any other model. But what they have been able to create is a cloud based platform that can take the core of your customer data and expand it to include all other data your company needs or will need from here. SFDC can run your company's cloud transition completely from soup to nuts. Yes, AWS offers the cheapest computing and storage option and many different SW packages are becoming available in a SaaS model. But no where will you find the complete data landscape package that will allow you a transition on your time, piecemeal or complete, as you can with SFDC.

Here are some choice links that I learned a lot from:

Many new ideas
Idea is the customer
Take aways from Marissa Meyers

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